By Matthew / Blog / 0 Comments

Everything You Need to Know About the Apple Keynote Address

It’s been hyped for months now, but Apple’s keynote address finally took place yesterday. Apple CEO Tim Cook unveiled all the forthcoming Apple technology that we’ve been speculating about for months, and he did not disappoint. This is what you need to know:

iPhone 6s and 6s Plus
Aesthetically, the iPhone has remained largely the same, and hey, we’re not bothered by that. It’s a beautiful device. The screen sizes are the same, as are the cases (but a little bit thicker), but the new rose gold color is truly stunning and a welcomed design modification. The changes that have been made to the phones are in the hardware, and they’re actually pretty cool.
Live Photo
A feature that automatically captures 1.5 moments before and after you snap a photo, scrolling through Live Photo stream is like scrolling through the memory center of your brain; 3 second moments that effectively capture your life and times. Facebook will also allow these types of photos to be uploaded soon, so it will be exciting to see if this changes the future of photo sharing.
3D Touch
Remember when everyone was talking about Force Touch coming to the new iPhones? Well 3D touch is the same thing; Apple has just branded it differently than the Force Touch used in the Apple Watch. It essentially allows for more options when interacting with the phone by being responsive to a harder pressure tap. For example, if you press hard on the camera app, you can quickly take a video or selfie. It makes it easier to update your Facebook status by simply 3D touching the Facebook app and quickly updating, and interacting with contacts is easier than ever, too.
Camera
The rear camera is now 12 megapixels and has the ability to shoot beautiful 4K video. The front camera can shoot 5-megapixel photos, and panorama photos are also improved with 63 megapixel capability.

Ipad Pro and Pencil
The iPad really stole the show at this years event. With an impressive 12.9-inch display, the on-screen keyboard is the same size as a laptop keyboard, and displays 2,732 x 2,048 pixels. What’s most exciting about the new iPad Pro is the optional accessory, Pencil. This tool is an artist’s dream. It is incredibly pressure sensitive and can mark a single pixel. It detects tilt, force, and position, making drawings and designs amazingly precise. It charges right from iPad’s Lightning port.

We’re super excited for all these new features to play with. So when will they be available? The iPhone 6s and 6s Plus are available for preorder on September 12th, and available September 25th. The new Ipad Pro and Pencil are available this November. And as always, we will be here to take care of all your iPhone and iPad repairs.

Write a Comment