Apple will be investigating claims that a young woman in western China was electrocuted when she answered her iPhone 5 while it was charging. A local investigator told the Washington Post that the woman suffered an “obvious electronic injury.” Due to the nature of this incident, Apple has not released any details on the investigation, but they have made it clear that it is on-going.
Although the investigation is still in the early stages, Apple did release a statement to the woman, Ma Ailun, “We are deeply saddened to learn of this tragic incident and offer our condolences to the Ma family; we will fully investigate and cooperate with authorities in this matter.” It is no surprising fact that China is the second leading buyer with the iPhone sales, behind the U.S. and according to the Washington Post, China’s consumer safety agency has warned the public about an electrocution risk with unregulated, mobile phone charges.
Apple has been very quick to make it known that they do care a lot about their consumers in China. Taiwan, China, and Hong Kong account for 14% of Apple’s global sales and according to an analyst at Morningstar, which should only increase. According to the same analyst, none of these brands can become immune to this becoming a problem because there are so many factors involved. Although just one of these stories pops-up and draws a lot of attention, there are still millions of consumers using that same device.
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