While it may seem like everyone is walking around with the new iPhone models that is pretty much the only thing keeping their sales up. Although the expectations of the sales for the new models of the iPhone [5C and 5S] topped what analysts predicted, Apple’s profits are still down 8.6 percent from 2012.
So, what does this mean? It means that less people are buying Mac computers and iPad’s. That could be due to the fact that the only thing they have been producing is new software, rather than new and innovative designs. It’s almost as if Apple has the technology, but they lost their ability to design a product to put the innovative software into.
Even the iOS 7 update‘s design landed well below expectations.
Apple has been dealing with the drop of their stock price due to the 5C not penetrating the lower Smartphone markets. To regain the money that they are losing in the stock market, that means that their new versions of the iPad will not be available at a discounted price.
Is Apple Losing It’s Ability To “Think Different”?
Media outlets from all over the world are beginning to questions if Apple is losing its control over the market they have been dominating for decades. Without design, Apple loses its purpose.
Of course, we expect Apple to deliver new software that cannot be seen on any other branded device, but we also expect them to deliver the most eye catching design because that is what they have been priding themselves on for so long. As of now, Apple is relying on their iPhone sales until they introduce a new product which might not happen until 2014.
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